Selling

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Accredited Staging Professionals
Previews International

Think of selling? In today's complex market, selling Residential Real Estate requires knowledge, creativity, experience, enthusiasm and the financial ability to advertise and promote your property throughout the marketing process. Let us walk you through our vigorous step by step process:

• 3 Fully licensed Real Estate Sales Representatives and our Office Manager all accessible via Blackberry (E-mail, PIN or Phone) 24hrs a Day, 7 Days a Week!
• ALL Emails, Calls and Inquires are handled in a VERY timely manor
• We carefully examine MLS listings that are comparable to yours on a regular basis to ensure your property remains competitive in price, terms, conditions and availability
• Your home will be advertised 24 hours a Day until it is SOLD!

PreListing Preparation:

• We sit down with you to discuss the objectives,  and to ensure all parties have a clear and accurate understanding of them (i.e. Motivation and Timing)
• We do a walk-thru of both the Interior and Exterior of your home and provide a FREE Staging Consultation to help you maximize your homes salability and to ensure it appeals to the most number of buyers.  Research shows that Staged homes sell in less time and for more money than those that aren’t.
• We Research:
  
  • Property ownership and deed type
  • Property Tax Records to verify full and complete legal information is available
  • Property’s current use and zoning
  • Land use coding and Deed Restrictions
  • Properties Municipal Property Assessment public record information for lot size and dimensions
  • Legal Names of Owner(s)

• We verify all of your contact information so we can reach you quickly for booking appointments and presenting offers (e.g. Phone numbers, E-mail addresses etc.)
• Obtain all information pertaining to improvements and upgrades on your property
• We gather all pertinent home information from you (e.g. Survey, Recent Tax Bill and recent copies of utility bills and rental items (e.g. hot water tank, alarm etc.) so that we are fully prepared to promptly answer questions from potential Buyers and their Agents.
• We prepare a detailed list of what fixtures and appliances you would like included and excluded from your Sale.
• We Measure all Living Area rooms and record the information to post onto MLS (Multiple Listing Service) and Feature sheets
• We complete all the paperwork necessary to list your home on the MLS, and sit down with you to review everything.
• We walk you through the completion of an SPIS (Seller Property Information Statement). This document is presented to Buyers of the property and will help avoid set backs and preserve your legal rights
• We fully explain Agency Relationships
• We install a lockbox with your house key in it so agents are able to show your home.
• We take 1 or more photos of every room of your home plus outside photos of the front and backyards.  10 Photos are submitted to MLS, 12 to Coldwell Banker, 20+ can be submitted to the virtual tour. 
• We create an excellent level of comfort for sellers by ensuring there are NO questions left unanswered. 

Day One of Listing:

• Your home is Posted onto the Real Estate Board with Photos Attached (Our Mandatory Policy!!!)  Too many buyers are lost if the photo’s are missing when it appears on MLS!
• Your Listing will be available to approx. 130,000 Coldwell Banker Real Estate agents in 36 Countries, 6 Continents in 38,000 locations!... Worldwide.  Coldwell Banker is the largest Real Estate Company in the world, and has been in the Real Estate business for over 100 Years!
• Your Listing is Posted on the Hamilton/Burlington, Oakville/Milton, Toronto/Mississauga/Brampton and instantly appears on the daily “Hot Sheet” of over 40,000 Real Estate Agents.  Each of these Agents estimates carrying approximately 4 to 6 qualified buyers at one time!
• Your Listing is emailed to over 500 of the other top real estate agents across Ontario
• Your Listing is paged to ALL Coldwell Banker Burnhill Realty Real Estate Agents
• We maximize the showing potential of your home 24/7 through our professional signage.  Coldwell Banker has the most recognizable logo and Trademarks in Real Estate world wide.
• A Full Color detailed Feature Sheet is produced listing the unique features of your home along with a satellite photo of the location of your home. You will have the opportunity to review and sign off on the feature sheets and MLS listing to ensure quality and accuracy!
• We install a “Take One Box” on the sign post with a condensed feature sheet for your passers by to access.  Your neighbour’s are a powerful tool in helping market your home!
• We use the latest available technology to market your home. The Internet provides 24/7 high impact marketing exposure and homes are amongst the most highly browsed categories of online shopping.  Your Listing is featured on ALL of these websites worldwide:

• We advertise your home on leading INTERNET NEWSPAPERS, such as www.craigslist.com
• Our Office Manager enters your listing into our software system daily to track all showings, feedback from showings, open houses and advertising.
• We generate an ad in the local weekly publication for your area .(e.g. The Burlington Post, Hamilton Spectator and any other publications at your request as per commission rate (West of the City, Oakville Beaver, Mississauga News, Toronto Star, National Post, Globe and Mail Homes & Land) with a “New Listing” Banner in the corner, in bright red to maximize visibility. 
• We prepare a Virtual Tour on Real Estate Shows.com and link to the MLS listing, Coldwell Banker website, The Michael Griffith Team website, Facebook and we post it on dozens of other Real Estate sites including Google Base, Zillow.com and more.
• Date is set to reconvene to evaluate property progress (Approx. 2 weeks from commencement)
• Showings Start!
• All Realtor appointments are booked and scheduled through our office staff on a computerized system as per your instructions

Day Two: 

• We Reverse Prospect approx 25,000 agents whom may have clients with matching searches for your property
• We contact every Realtor that has showed your home by phone and/or email to ask them for feedback from both themselves and their clients
• We provide a copy of all the listing paperwork, copies of the MLS listing, and Coldwell Banker Listing delivered to your home in a portfolio for you to keep all documents pertaining to the sale of your home for easy access.
• We distribute “Just Listed” flyers to your neighbours
• We schedule an MLS wide open house which allows all agents in our market area to preview your home

Ongoing:

• We schedule Public Open Houses at your convenience and send out invitations to your surrounding neighbors
• We provide details of internet hits breakdown from websites both searched and viewed
• We communicate Feedback from your showings to you each Thursday and advise you of changes in the market as well as updates on what’s happening with your “competition”

The Offer Process:

• We promptly notify you when an offer is registered on your property
• We prepare and walk you through the Offer process ensuring a comfort level 
• We receive the Offer and review the important details of the contract to determine the best negotiating position explaining the strengths and weaknesses of each Offer
• We contact the Buyer's agent to review the Buyer's qualifications and discuss the Offer
• We Negotiate highest price and best terms for you and your situation
  
  Congratulations……You're SOLD!
  
  
  

After Sales Service:

• We ensure that all paperwork is processed and all parties receive Agreements, Amendments and Waivers along with any other information they may need to close the sale
• We confirm that the Buyer and the Buyer's Agent have received home insurance
• We provide any pertinent warranty information to the Buyer or the Buyer's Agent
• We work closely with the co-operating agent to ensure any challenges that may arise relative to closing the sale of your home are handled quickly and with as little stress to you as possible
• We arrange with you for the Buyer to have a final walk through of your home (if it was stipulated in the Agreement)
• We send out a package to you within a week after your sale is firm that includes useful numbers and information to help you with your move, a client survey, and a Brick coupon that you can use to purchase furniture or appliances for your new home at commercial rates instead of retail prices
• We provide FULL after sale service!  Any questions you have, don't hesitate to call, we will find the answers for you as quickly as we can.  We have an extensive list of contacts from movers to carpet cleaners to plumbers that is at your disposal.  It's our mission to have your transition out of this home and into you next go as smoothly as possible!
  

 

STAGING

What Is An Accredited Staging Professional TM:

An Accredited Staging Professional TM  (ASP) is a dedicated professional who has studied and learned the proven and powerful techniques of Staging® homes.  Michael and Karina have successfully completed the detailed ASP® course and passed a required, thorough examination on preparing homes for sale.  Staged® Homes traditionally present themselves better than the competition by being clean, clutter-free, and ready to show to prospective buyers.

Your Home is Not For Sale, But Your House Is!:

Congratulations!  You've made the decision to sell your house with The Michael Griffith Team!  You will soon realize that now is the time to prepare yourself to move into marketing mode because you will soon be presenting your home to your market… the Home Buyer.

Getting Mentally Prepared

1. Your home has become a product.  It can be difficult to think of a home as mere product, but it helps to do this in order to get top dollar and sell it in a reasonable amount of time.
2. The product you're selling is your house.  Your home will become the new residence you choose.
3. You want to sell that product.  
4. As with any product for sale, your house will have to be marketed.
5. Before you can market it, you must determine how you will package it.
6. You want to package your house so that it is attractive to customers (in this case, the home Buyer) because you want them to choose your house and not the competition.

To gain an edge in your marketplace, you must be priced right and look better that the competition!  The best, proven way to package your house and gain that competitive edge is to ASPTM   STAGE IT!



PREVIEWS International

Exceptional properties require exceptional marketing, and through the Coldwell Banker Previews International® training program, The Michael Griffith Team has the tools to assist you in buying or selling your luxury property.

Currently Coldwell Banker's PREVIEWS program handles an average of $150,000,000.00 in luxury home sales EVERY DAY!*

The Previews® program was founded in 1933 by Henderson Talbot, a young entrepreneur who was one of the first to market real estate beyond his local area. He specialized exclusively in marketing fine properties nationally and internationally, which allowed Talbot to place these luxury properties in front of the clientele who could afford this type of home.

Acquired by Coldwell Banker Real Estate LLC in 1980, this luxury home marketing program continues to build its success through the Coldwell Banker Previews International® program. Through the Previews® program, Coldwell Banker has represented an impressive array of the world's most fabulous real estate.

*Data based on closed and recorded transaction sides of homes sold for one million dollars or more as reported by affiliates in the COLDWELL BANKER® franchise system for the calendar year 2005.